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Every day, millions of people use Twitter to create, discover and share ideas with others.

Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-andmortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.

Tip: To listen in on the conversations happening right now, search Twitter for the name of your company, product or brand. If you have a Twitter account already, your home page has a handy search box on the right side. If you don’t yet have an account going to:

http://search.twitter.com

let’s give them something to tweet about

Twitter is a real-time information network powered by people all around the world that lets you share and discover what’s happening now.

Whether it’s breaking news, a local traffic jam, a deal at your favorite shop or a funny pick-me-up from a friend, Twitter keeps you informed with what matters most to you today and helps you discover what might matter to you most tomorrow.

The timely bits of information that spread through Twitter can help you make better choices and decisions and, should you so desire, creates a platform for you to influence what’s being talked about around the world. Search results spread across Twitter and in other ways across the Web so you can discover what’s happening on and off of Twitter.com, wherever you prefer.

Twitter for Businesses

Twitter is a simple tool that helps connect businesses more meaningfully with the right audience at the right time.

Businesses and organizations of all shapes and sizes are now able to stay connected to their customers. It can be used to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your business. Customers can use Twitter to tell a company (or anyone else) that they’ve had a great—or disappointing—experience with your business, offer product ideas, and learn about great offers they’ve selected to be notified of.

Twitter can give a voice to even the weakest signals because of its simplicity. Users can access Twitter on powerful broadband connections via a video game console or through faint connections in rural areas via SMS on a simple mobile phone. You can also access Twitter through more than 50,000 third-party Internet and mobile applications.

For real world tips and case studies from businesses that have effectively used Twitter to build their brand and connect more personally with their customers, check out Twitter 101 for Businesses, Twitter’s guide to doing business on Twitter.

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