Technology is a critical component of Prime's value proposition. Prime was an early adopter of key digital technology introductions including direct to press four color printing and computer to plate systems.

This first wave took major costs out of the traditional printing methodology. It made four color printing more affordable and enabled customers to print in smaller quantities.

The next advance in digital technology has been more applicable to helping our customers obtain drastically improved results in their marketing campaigns. These include variable, personalized or "1 to 1" printing from database information either supplied by our customers or provided by Prime. These pieces can be printed, Cass Certified and addressed in one pass through the press.

Our most recent application of technology has been the implementation of a comprehensive digital PDF workflow system that enables us to accept print ready output directly from our customer's computer. This has a major influence on speed and productivity.

All of these state of the art technologies come to life via our ePimesites which provide a full suite of customizable product options on the most powerful eprocurement program available.

We will continue to be a leader in adopting the latest digital technology that will translate benefits directly to our customers and are extremely excited about the future of our company.