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Customization Drives Results.
The following factors have been proven to generate results for direct marketers:
1. Personalization
2. List Quality
3. Message
4. Offer
5. Creative/Design
6. Frequency
Contact your Prime representative today to learn how you can unlock the power of One-to-One Targeted Marketing with Prime. |
one-to-one targeted marketing solutions
Using data and technology to create more powerful communications.
We’re all bombarded with marketing. Every single day. And we know as marketers, the best way to break through the clutter is to offer the right message to the right audience at the right time.
That’s tough to do. But not impossible. Through the combination of knowing your target AND executing relevant communications at the best possible moment (One-to-one marketing), organizations can see dramatic improvements is sales results.
Relevant Print Communications From personalized imagery to content that’s varied for each recipient, Prime has the technology and know-how to make the most of every marketing touchpoint.
In fact, communications using color, personalized imagery and content have been proven to generate a four-times greater response rate than their single color, static counterparts. That’s competitive advantage.
Say for example you’d like to offer a holiday jewelry promotion to couples in your database. Given your knowledge of age, years married and other demographics, you can create communications with relevant offers (the right designs, right price points and right lifestyle images). Layer in personalization and a specific call to action (schedule a consultation and get $100 off, for example), you can generate qualified leads that drive seasonal sales. Makes total sense.
Clearly, for organizations that recognize the high cost of traditional sales methods and have access to even basic customer and prospective customer data, Prime’s One-to-One Targeted Marketing Solutions are worth a try. |
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