integrated services >>

With Prime’s Fully Integrated Print and Web Solutions, marketers benefit by:

• Creating seamless and quick experiences that prevent “second thought” abandonment.

• Increasing customer retention, cross sales/upsales and loyalty and referrals.

• Generating qualified leads that are quickly converted to sales.

• Accessing and using real time results reporting.

• Improving campaign effectiveness by easily modifying messages during campaign.

• Increasing customer mindshare

• Use data a generate and refine experience, lock-in loyalty.

Ask your Prime representative for a free analysis of how these simple and cost-effective efforts can increase your bottom line.

fully integrated print and web solutions



Uprint and web to create relationships with prospects and customers that maximize, manage and measure marketing performance.

Ultra-Relevant Web Marketing

It’s the best of both worlds: combining direct mail (print and/or email) with a call to action/offer to visit a truly personalized “follow-through” web experience. This combination has been proven to substantially increase desired results while generating impressive metrics on who’s accessing sites and the outcomes of visits.

The applications are endless – customer service sites, warranty applications, product trials, referrals, internal/employee communications and more. And given that 43 percent of consumers prefer to respond on-line, this approach means reaching more customers and prospects the way they want to be reached.

For example, an electronic direct mailer can point recipients to a general access website (GURLs ), this general site provides fast access to related content and measures click-through rates. In this way, variables such as creative, headlines, offers, etc. can be tested and honed for mass distribution.

Additionally, personalized websites (PURLs) match unique URLs to user data to create a potentially fully custom experience via the web. Like highly customized print communications, the ultimate customization possible with PURLs can be both impressive and highly effective.