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A Facebook Page is a customizable presence for an organization, product, or public personality to join “the conversation” with people on Facebook.

Once created, you can develop and optimize your Facebook Page to ensure that it best represents your brand.

Facebook Ads

A great way to reach your exact audience on Facebook. This option gives you the ability to target Facebook Ads only to users who have become a fan of your Page by using targeted connections.

Use this opportunity to increase engagement, drive traffic back to your Page, and promote special offers to users who have already raised their hand for more information and are interested in your business.

Connections to the customer & the business

Facebook was built to make the world more open and transparent, which is believed to create greater understanding and connection between all.

Top 4 : Basic Principles of Facebook

Freedom to Share and Connect

People should have the freedom to share whatever information they want, in any medium and any format, and have the right to connect online with anyone - any person, organization, business or service - as long as they both consent to the connection.

Point? The customers that love you are connected to others that need you - join the conversation and be a “part of it”.

Ownership and Control of Information

People should own their information. They should have the freedom to share it with anyone they want and take it with them anywhere they want. People should have the freedom to decide with whom they will share their information.

Point? People that engage your [brand] on Facebook are offering you valuable insight to their needs and how they best want to be engaged.

Free Flow of Information

People should have the freedom to access all of the information made available to them by others. People should also have practical tools that make it easy, quick, and efficient to share and access this information.

Point? Your customers and prospects are talking amongst themselves - it’s their right - don’t let details get out of control ... worth repeating: be a “part of it”.

People - whether individual, advertiser, organization, business or other entity - should have representation and access to distribution and information. Facebook makes this possible and employs 10 Principles as the foundation of the rights and responsibilities of those within Facebook.

Social Value

Your customers and prospects should have the freedom to build trust and reputation through their identity by having a connection to your brand.

Point? Facebook provides a monitored secure environment to exchange thoughts and ideas for communicating the voice of the people to your brand and in return allow you the opportunity to engage in return to solidify and nurture brand loyalty.

Learn more about the Principles of Facebook visits:

http://www.facebook.com/principles.php

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