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Simply stated, your entire network of dealers, distributors, franchisees, sales offices, etc. can order printed materials 24/7, worldwide. You can have as much or as little control over the process as you want, via a secure Customer Center.
This introduces immediate benefits.
Since most literature is printed on demand, you can eliminate costs associated with warehousing, pre-paid inventory, and distribution. Also, since 17% of all literature becomes obsolete before usage, you can eliminate the costs of using out of date or incorrect material, as well as the cost of having to reprint. |
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This chart published by The Digital Printing Council tracks the response rates for different types of media. Note the increased effectiveness when using variable, personalized color.
Personalized color produces almost eleven times more responses.
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Changes are made in real time, so the literature is always current.
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No corporate staff need be involved with day to day activities, unless so desired.
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The literature can be customized, versioned, and personalized for each location.
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Localized information produces a far greater response than generic, “one size fits all”
material (see chart above).
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The parent company can choose to pay for all, none, or part of what is ordered
by each end user.
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Users can order WHAT they need, WHEN they need it, and HOW they need it.
Instead of an operating expense, the literature becomes an ROI item.
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“Any sufficiently advanced technology is indistinguishable from magic.”
~ Arthur C. Clarke, “Technology and the Future” 1917 |
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